The end-to-end partner for intelligent marketing.
Shibumi & La Torre Wallace combine data-driven marketing, digital performance, B2B and artificial intelligence applied to commercial processes: from data acquisition to revenue generation.
AI-First · Human-Led
Semantic AI and NLPAutomatic lead scoringConversational AIReal-time measurement
AI-First, Human-Led.
Artificial intelligence is not an add-on or a trendy tool. It is the nervous system of every project: it analyzes online conversations, qualifies leads, optimizes sales scripts and orchestrates multichannel flows.
Every strategy, creative choice and business decision remains in human hands. AI accelerates, but people, ours and our clients’, give direction and meaning to results.
Capabilities designed around outcomes.
We do not sell AI as an abstract promise. We integrate it into real processes: social intelligence, media funnels, CRM, contact centers, privacy, dashboards and automations that learn from data.
Data & Research
Semantic AI and NLP turn conversations, competitors and trends into actionable insights.
- Social listening & analytics
- Market research
- Brand monitoring
Social & Influencer Marketing
We manage channels, communities and creator strategies with rigorous measurement and brand safety.
- Community management
- InfluencerLab
- Authenticity analysis
Conversion Marketing
We build CRM systems and automations that keep the customer relationship alive across the lifecycle.
- Marketing automation
- Brainlead
- WhatsApp AI flows
AI & Tech
We develop custom AI, dashboards and digital infrastructure for revenue-generating processes.
- Kallia
- AdTech & AdOps
- BI dashboards
AI-first services across the full funnel.
From click to customer, from privacy to retention: every capability is designed to reduce friction and increase measurability.
Technical and semantic SEO, paid media, CRO, DataLayer, GTM, proprietary pixels and budget optimization with machine learning models.
Account Based Marketing, social selling, GDPR-compliant outbound and professional lead generation to reach the right decision makers.
Kallia for contact centers, conversational chatbots, recommendation engines, automatic classification and real-time dashboards.
Consent Mode, Privacy Sandbox, zero-party and first-party data strategy to keep measuring and personalizing in a post-cookie world.
Concepts, interfaces and data-informed landing pages: design that reduces friction, guides action and increases conversion.
Coaching on marketing automation, AI and data interpretation to transfer know-how to marketing and sales teams.
An operating system for complex marketing.
The difference is not having more services. It is making them work in the same model: data guides choices, technology reduces friction, creativity converts and live activation connects with people.
Case studies with structure, not generic portfolio.
Request full cases
Insurance · Social Intelligence
Generali Italia
An advanced listening ecosystem to monitor reputation and social performance across more than 1,200 agencies, turning data into strategic insight for the Digital team.
Energy · Customer Journey
Gritti Energia
Advanced integration of app, customer area and physical network to build a 360-degree customer view and optimize retention and cross-sell through Marketing Automation.
Retail · Relational CRM
Cargo Milano
Data centralization and RFM segmentation on SALESmanago to relaunch brand loyalty and target a 10% increase in purchase frequency.
Food · Competitive Intelligence
Kimbo
Quarterly brand reputation monitoring and competitive benchmarking to guide positioning decisions and read market evolution.
Education · MarTech Expertise
Fondazione Giulia Maramotti / UNIMORE
Development of an excellence program in Direct Marketing, transferring Shibumi expertise to the next generation of marketing professionals.
Fashion · Guest Experience
BOSS / The Fairplay
Digital welcome flow for high-profile events, ensuring smooth registration and personalized communication automation across the guest experience.
Automotive Finance · Digital Ecosystem
CA Auto Bank
Maintenance and optimization of the corporate web architecture and European markets, ensuring operational continuity and international brand consistency.
B2B · Advanced Automation
Zhermack SPA
A consolidated partnership to manage conversion and profiling flows through BrainLead, optimizing the B2B acquisition funnel.
Professional Services · Performance
Soluzione Tasse
Ongoing consulting support and specialist packages dedicated to conversion rate optimization and lead management.
Publishing · Digital Evolution
Edizioni Del Baldo
Design and development of custom web solutions, supported by specialist hours for the continuous evolution of digital channels.
Beverage · Experience
JAMESON BLACK BARREL on fire!
National tour and live activations to amplify awareness and participation.
Food · Influencer
Product launch for Valsoia
Creator strategy and measurement to support the Ovoveg launch.
Beauty · Research
Blogmeter for L’Oréal
Social intelligence supporting product development and market decisions.
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Capability-to-outcome matrix.
Every capability is connected to a business result, not a list of tasks.
GoalCapabilityOutput
Understand the marketSemantic AI + ResearchInsights, benchmarks, reputation alerts
Generate demandPerformance + SocialCampaigns, content, qualified audiences
Convert leadsCRM + Conversational AINurturing, scoring, WhatsApp flows
Optimize salesKallia + BICall analysis, scripts, real-time dashboards
Build proprietary dataPrivacy + First-party dataConsent, databases, actionable segments
Proprietary platforms and technology partners.
Shibumi platforms cover social intelligence, marketing automation, creator intelligence and sales AI. They are designed to turn data, conversations and campaigns into measurable processes.
Social Intelligence & ResearchSocial listening, sentiment analysis, analytics and executive reporting.
Marketing Automation & CRMData People Journey, WhatsApp Experience, promotions, QR codes and lead profiling.
Influencer & Content MarketingCreator discovery, engagement quality, reach, authenticity and brand safety.
Tech & AICall intelligence, lead qualification and script optimization for sales teams.Why choose us.
One partner for the entire marketing ecosystem: fewer silos, less approximation, more continuity between data, technology and results.
We integrate it into lead qualification, call analysis, content, brand monitoring and personalization.
From research to conversion, from privacy compliance to real-time reporting.
Energy, automotive, insurance, food, retail, B2B, real estate, fashion and utilities.
Insights and points of view.
Reports, research and operational perspectives on AI, privacy, automation, performance and measurement for decision makers.
Market signals: reading conversations and competitors before campaigns
How artificial intelligence changes CRM, sales and contact centers
First-party data strategy in an ecosystem without third-party cookies
Markets where we bring real benchmarks.
Energy & UtilitiesAutomotiveInsurance & FinanceFood & BeverageRetailReal EstateFashion & LifestyleIndustrial B2BCulture & Nonprofit
Start your AI-first project.
Every project starts with a conversation: not from a template, but from understanding where you are, where you want to go and which data can accelerate the path.